Global minds, united purpose

We bring cross-cultural perspectives that fuel creativity and adaptability across region

Equity at the core

With gender-balanced leadership, we walk the talk on inclusion and shared responsibility

European excellence

Our methods reflect the rigor, quality, and innovation of European consulting traditions

Authentic by design

We lead with transparency, empathy, and commitment to our clients’ success

Expertise that complements

Our diverse backgrounds span business, tech, and industry, creating well-rounded solutions

Our Managing Team

Our team is a vibrant blend of experts across AI, data science, human dynamics, and sustainability, united by a shared passion for driving meaningful innovation. Each member brings unique insights and skills, enabling us to craft tailored solutions that not only address today’s challenges but also anticipate tomorrow’s opportunities. We believe in collaboration, transparency, and partnership—working closely with you to unlock your business’s full potential and create lasting impact in a rapidly evolving world.

Hamza Salah-Mars

General Manager

Assia Jabri

David El Nawar

Senior Manager

Guy Kmeid

Senior Manager

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2025. All rights reserved

Hamza Salah-Mars

General Manager

Hamza is a strategic leader in digital transformation with over 18 years of experience advising CxOs and driving impactful change. As Founder and General Manager of Lumina Partners, he helps organizations harness innovation, human dynamics, and sustainability to build resilient, future-ready operations. Hamza is recognized for his expertise in CIO Advisory, Operating Model design, and large-scale transformation across sectors

Assia Jabri

Director

Assia brings over 12 years of experience in organizational transformation, with a focus on digital transformation and dynamic HR. She has led large-scale transformation plans in complex environments, particularly during reorganizations, mergers, or shifts in operating models. Assia supports companies in redesigning processes, aligning teams and technology, and building more agile and high-performing models. She has driven cross-functional programs across various industries, combining operational excellence and change enablement to ensure tangible and lasting impact.

David El Nawar

Senior Manager

David brings 9 years of experience in M&A advisory, IT risk consulting, and IT audit. At Lumina Partners, he supports clients in navigating IT carve-outs, managing software compliance, conducting risk assessments, and leading digital transformation initiatives. With a solid foundation in IT governance, David also plays a key role in driving AI adoption across IT ecosystems.

Guy Kmeid

Senior Manager

Guy has a proven 9-year track record of helping cross-industry clients achieve strategic goals through digital transformation. He partners with organizations to unlock value through complex initiatives such as AI enablement, cost optimization, M&A integration, service management, operating model design, and large-scale transformation programs. A trusted advisor to senior stakeholders, Guy combines strategic insight with hands-on execution to ensure digital transformation efforts deliver meaningful and lasting impact.